188BET – Official F1 Asian Sponsor
- FORMULA 1
- 188BET ASIA
- F1 BETTING
- GRAND PRIX
- IN-PLAY
- SPORTRADAR
The 188BET Formula 1 Partnership
188BET became the Official Asian Sponsor of Formula 1 in 2020, marking the first time Formula 1 partnered with a betting operator to deliver real-time in-play interactions for fans across Asia. The initial five-season agreement was brokered by Interregional Sports Group (ISG), Formula 1's lead sponsorship agency. In late 2024, Formula 1 confirmed a renewal of the partnership, extending 188BET's status as the premier sportsbook partner in Asia.
- Official Asian Sponsor since 2020
- Five-season initial agreement (2020-2024)
- Partnership renewed beyond 2024
- Brokered by ISG, F1's lead agency
188BET Branding in F1 Broadcasts
188BET branding appears exclusively throughout Formula 1 broadcasts across the Asian market via virtual trackside advertising. This means 188BET logos are woven into the race imagery seen by millions of viewers watching Grands Prix from Bahrain to Singapore. The sponsorship also includes bespoke activation across Formula 1's digital and social platforms.
- Virtual trackside ad exclusivity in Asia
- Integration on F1 social & digital channels
- Race-day activation and content
- Ambassador appearances at key events
F1 Play – The Official Prediction League
188BET holds exclusive ownership of F1 Play for the Asian sports betting market. F1 Play is the official Formula 1 predictor game, powered by official race data supplied by Sportradar. Members compete across the season for prizes including luxury watches and the latest tech.
- Exclusive F1 Play ownership for Asia
- Official Sportradar race data integration
- Season-long prediction league
- Prize pools every Grand Prix weekend
